Wednesday, June 2, 2010

I've been ignoring both my shop and blog for so long, I thought that it was time that I did something about it! I'm embarking on a mission to increase both my sales as well as get noticed. Below is how I hope to acheive this.

A Newsletter: I've already put my plan in motion by completing my first newsletter! I'm super excited that this is completed, it was fun and super simple to put together and I'm really pleased with how my first issue turned out. Now I just need more subscribers (hint hint!)

My Shop: I'm committing for the month of June to list new items until I reach 50-75 items and once that is completed I'll just keep trying to keep my items at the top of the list by renewing them! I've set the amount at 50-75 items, because I'm not sure that I can create any more than that within the month, if I do than I'll keep listing away otherwise I will resort to renewing. I have a lot of new products that I'll be rolling out as well as a few more in my head that just needs me to figure out how I'm going to express them.

Marketing and Promotion: This is a tough one as this takes up the most amount of time and when doing online marketing and promotion, it' best to not do this all at once. I've rediscovered my love for linkrefferal, it's super easy to do, a bit time consuming but I know that I'm guarrentted that a few people will actually have a look at my shop and hopefully one day soon it will turn into a sale! I'm also going to try to be a bit more active in the Etsy forums, there is a wealth of information there and I do enjoy the discussions. I've begun to give my business cards to my friends, I know that this sounds odd, but I really do not like to push myself on my friends, I'd rather a good friend than a sale! I'm doing quite a bit of thank you cards as well as personalized stationery and this has been awesome as it has "forced" me to get back in the game and start designed some new items.

Budget: This indirectly will help my shop! I don't budget, I cringe when I hear the word, it's posion to me. Now with that being said I need to set money aside to elevate my shop to another level. I have not purchased much supplies this year, but I just placed an order for some cardstock and it got me thinking "how much do I want to spend on supplies this year?", and " should I be spending more money on marketing?" I need to have an answer to both these questions before I move on. With Christmas around the corner, yes I said it, I know! I need to think about if I need to order more cardstock for greeting cards, do I want to purchase more patterned paper or is my supply that I have at home enough. With regards to marketing, for now, my Etsy fees are my marketing, and frankly I don't think that I'm spending enough money, shocking I know! I don't know the answer to these questions, but I will soon.

For now I need to get these 3 areas under control and then I think that I will see the results that I want. Wish me luck!

Monday, May 31, 2010

It's Done!

Well it's finally done! I'm doing my happy dance right now!

I've completed my newsletter! I've been talking about doing this for years and after a few failed attempts, I think that I have a format and program that I like. I can't wait to see how this evolves over the next few issues. I'm unsure if I'll do this monthly or quarterly, we'll see how I'm able to manage my time.

If you'd like a peak at my very first issue, you can join my mailing list by signing up on the right side of my blog, and I'll send you off a copy, then you can come back here and let me know what you think.

Wednesday, May 19, 2010

Zodiac - Cancer

I've finally created and posted something new in my shop! Yeah Me!!!!!

I'm super thrilled about this card and I'm sure that I'm going to roll this out into being a new line of cards for my shop.

They are Zodiac cards! They will all be personalied with the characteristics of each Sign and I will try to match the embellishments with the birth stone of that month!
I started with Cancer and I love the way it turned out. I was able to incorporate so many features that make being born under the Moon special.
You may or may not know that the symbol for Cancer is the Crab, the ruling planet is the Moon, the color is silver and the starstone is the pearl, there are also some fantastic charactersistics that go along with being a Cancer as well as some not so great ones, but I've only included the good stuff!

You can find this card now in my shop with more to follow soon!

Tuesday, May 11, 2010

The Big 5!

Well my daughter celebrated her 5th birthday party last weekend, and it was all about Hannah!
For those of you not in the know that's Hannah Montana!
I was able to convince her to have a pizza party and that turned out really well.

Everyone had a great time and it was really stress free which was nice!
I was quite pleased at the turn out of the favor boxes! They looked really striking on the table and I did get quite a bit of compliments on them which is always nice! A few of my items that I ordered from etsy did not arrive in time, but I blame myself for not thinking about the shipping time.......oh well I still think that they were pretty great!

Monday, May 10, 2010

Back and Better Than Ever!

Like the title says, well you know how it goes....
I'm not sure how or why I've neglected my blog for so long, but I'm back and hopefully I'll be able to keep posting more regularly! Life, Family and Whatnot keeps me pretty busy these days. My girls are growing up so fast, I don't want to miss one moment of it!

I have been in a creative slump for some time, but I've found my mojo and have designed quite a few new items. Not too many have made it to my shop yet, but I hope to change that very soon.

This is one item that I'm really proud of, Gerber Daisy Hair Accessories! These were originally made to hand out for my daughters 5th birthday loot bags, but after creating an endless amount of them, I ended up with quite a bit of excess stock so I decided to sell some in my shop! For now these are a limited item, so if I were you, I'd get one while I can.

They are a beautiful 4" silk gerber daisy attached to a no slip fabric covered hair clippie. These are so cute for your little girl and the perfect accessory for spring/summer.
My daughter and her friends drooled over these when they got them in their loot bags! It was a huge hit!
I have a few other colors in my shop and will be adding more soon!

Enjoy and as always